Head of Marketing at Meeters

What's Meeters?

We are building a new way to interact with people by leveraging technology.

We have built a 37.000 customers community that is engaging through more than 350 events we organise every month for our customers, to socialise and meet new people with the same interests to spend quality time together.

For 2021 and the years to come, internationalization and therefore the transformation into a European scale up awaits us, we’re excited!

What we are looking for

We are looking for a Chief Marketing Officer to join and lead our amazing Marketing Team and external stakeholders in order to structure and coordinate Marketing strategies. The ideal candidate must be able to understand the scope of the work, the deliverables, the satisfaction of stakeholders and is primarily responsible for all elements of marketing, including communications, advertising, events, social media, branding, campaigns, and customer marketing, to professionally project and build awareness of Meeters’ brand, image, and drive customer demand.

Being part of Meeters means growing together with us, increasing your talent and opportunities.

What will you do? Role highlights

• Develop a marketing plan based on the company positioning and target 
• Managing marketing budget, overseeing costs and forecasts
• Provide recurrent reports, develop useful information, test new approaches to produce relevant initiatives.
• Design and implement successful marketing campaigns from segmentation to channel selection aimed at increasing customer loyalty and customer retention.
• Manage and direct CRM email campaigns.
• Supervise our SEO agency for keyword research and content localization.
• Monitor market trends, implement competitors analysis and product profitability.
• Scouting and management of new Partnerships.
• Responsible for achieving economic-financial objectives in relation to customer acquisition, retention, CAC optimization.
• Serve as a key member of the Meeters executive team, collaborating closely with our Product, and Operations teams to develop a comprehensive marketing, sales, and growth strategy.

Requirements and Responsibilities:

• Minimum 3 years experience as CMO in start up environment or structured companies
• Experience in planning and management 500k+ online marketing budget
• Previous experience in department restructuration
• Strong business analysis knowledge using current companies tools (platforms, data sources, attribution models) and proactiveness for implementing new ones in order to update and identify information critical for business decisions.  
• Previous experiences and knowledgment in Tourism market
• Great proven knowledge and experience in Digital Marketing: how to support and increase our customers using digital channels 
• Previous experience in collaborating with cross functional teams like marketing, operations, product development
• Experience with app marketing
• Dynamic, proactive, flexible, curious, committed to teamwork;
• Be a great team player and a professional that other colleagues respect for its integrity and working attitude
• Great communication and synthesis skills
• Be fluent in English & Italian
• Be open-minded, purpose-driven and curious

Company benefits and environment:

You will not get bored doing the same thing every week: we have always new projects in the pipeline that are related to our core products;

This will expose you to new processes: you have the chance to decide, manage and implement projects from beginning to end;

We are 28 years old on average and we are building the working environment according to our generation’s believes: flat-hierarchy, open for dialog and feedback, inclusive, cooperative, with no-discrimination policy;

We believe in constant updating, that’s why we will provide you the resources you need to keep studying and updating;

You will be part of a team and join us during off-site activities;

Competitive salary with a dynamic progression by the time according to your personal contribution on the Marketing Team results;

You will be based in our office in Verona 3 days per week with flexible working conditions the rest of the week

Casual dress code enjoying the chance to reach our wonderful new office in Verona (IT), that will be equipped with all the necessary comforts;

Free events or trips, according to our Operation Team, if you decide to join them as Meeters Ambassador during the weekend.

If this sounds like a position for you, submit your CV!