Head of Marketing at Meeters

What's Meeters?

We are building a new way to interact with people by leveraging technology.

We have built a community of people to whom we provide a platform to socialize and meet new people with the same interests to spend quality time together.

In 2021, thanks to our 37.000 customers community, we made 25.000 people meet in 1.577 events and 90 travels.

For 2022 and the years to come, internationalization and therefore the transformation into a European scale up awaits us, we’re excited!

What we are looking for

Despite the Covid-19 pandemic that spread this year in Italy and worldwide, we managed to double our revenues and to expand our internal team of colleagues.

That’s why we are looking for a Head of Marketing to join and lead our amazing Marketing Team and external stakeholders in order to structure and coordinate Marketing strategies. The ideal candidate must be able to understand the scope of the work, the deliverables, the satisfaction of stakeholders and is primarily responsible for all elements of marketing, including communications, advertising, events, social media, branding, campaigns, and customer marketing, to professionally project and build awareness of Meeters’ brand, image, and drive customer demand.

Being part of Meeters means growing together with us, increasing your talent and opportunities.

What will you do? Role highlights

• Develop a marketing plan based on the company positioning and target 
• Managing marketing budget, overseeing costs and forecasts
• Provide recurrent reports, develop useful information, test new approaches to produce relevant initiatives.
• Design and implement successful marketing campaigns from segmentation to channel selection aimed at increasing customer loyalty and customer retention.
• Manage and direct CRM email campaigns.
• Supervise our SEO agency for keyword research and content localization.
• Monitor market trends, implement competitors analysis and product profitability.
• Scouting and management of new Partnerships.
• Responsible for achieving economic-financial objectives in relation to customer acquisition, retention, CAC optimization.
• Serve as a key member of the Meeters executive team, collaborating closely with our Product, and Operations teams to develop a comprehensive marketing, sales, and growth strategy.

Requirements and Responsibilities:

• Minimum 2 years experience as Head of Marketing in start up environment or structured companies
• Experience in planning and management 500k+ online marketing budget
• Previous experience in department restructuration
• Strong business analysis knowledge using current companies tools (platforms, data sources, attribution models) and proactiveness for implementing new ones in order to update and identify information critical for business decisions.  
• Previous experiences and knowledgment in Tourism market
• Great proven knowledge and experience in Digital Marketing: how to support and increase our customers using digital channels 
• Previous experience in collaborating with cross functional teams like marketing, operations, product development
• Experience with app marketing
• Dynamic, proactive, flexible, curious, committed to teamwork;
• Be a great team player and a professional that other colleagues respect for its integrity and working attitude
• Great communication and synthesis skills
• Be fluent in English & Italian
• Be open-minded, purpose-driven and curious

Company benefits and environment:

YYou will not get bored doing the same thing every week: we have always new projects in the pipeline that are related to our core product;

This will expose you to new processes: you have the chance to learn and be always updated on the last cutting edge coding technologies;

We are 31 years old on average and we are building the working environment according to our generation’s believes: flat-hierarchy, open for dialog and feedback, inclusive, cooperative, with no-discrimination policy;

We believe in constant updating, that’s why we will provide you the resources you need to keep studying and updating;

You will be part of a team and join us during off-site activities;

Competitive salary with a dynamic progression by the time according to your personal contribution on the tech team results;

You will be able to choose in which office you are going to be based 3 days per week: Verona HQ or Milan coworking.

Casual dress code enjoying the chance to reach our wonderful new office, that will be equipped with all the necessary comforts;

Free events or trips, according to our Event Team, if you decide to join them as Meeters Ambassador during the weekend.

If this sounds like a position for you, submit your CV!